Worldwide design and manufacturing company, Trumeter, are pleased to announce the launch of 4 new websites including a new Corporate website, and three associated product websites showcasing Trumeter’s diverse markets, ranging from Advanced Panel Meters, Control and Measurement products, Custom Products and LED Lighting.
The new websites have been developed to raise the profile of Trumeter’s products and services to their global audience, whilst keeping the user experience simple and clean.
Trumeter are a global designer, manufacturer and distributor of sophisticated measurement products, innovative touch sense and LED technologies. Their products have applications in process instrumentation, automotive technologies and home appliances as well as cold store, industrial and commercial lighting markets. With their headquarters based in Bury, England, Trumeter also have regional offices in Florida, USA and representation in Penang, Malaysia.
Trumeter wanted to replace their existing website with a cutting-edge version that showcased their products, whilst keeping user experience at the forefront. Commenting, Alf Jones, Sales and Marketing Director at Trumeter said “Our products have developed so much over the last four years that they have simply outgrown our old site. It was imperative that the new site positioned Trumeter as a global leader in our field as well as positioning our products and services as innovative and technologically advanced. At the same time we wanted to develop and strengthen our online strategy incorporating SEO and Social Media.”
With a large proportion of their customers located in America, the websites needed to appeal to consumers across the globe. Their diverse product range, targeting differing markets, demanded the need for separate websites, all of which were designed on brand. The introduction of separate sites for distinct audiences ensures users are only exposed to information they are interested in and allows them to find their product in the shortest time possible.
The sites are simple to navigate and feature a search facility for ease of use. There are contact forms on every page which link to the relevant office depending on worldwide location. The sites interact with Social Media and feature a latest news feed so customers are kept fully up-to-date. Most importantly, the products are clearly displayed. All features are listed in a concise manner and information on distributors is available at the click of a mouse.